SEAT Dallas Twitter Recap

In July 2018, the Sports and Entertainment Alliance in Technology (SEAT) held its annual conference, this year in Dallas. The events brings together thought leaders from throughout the industries to discuss the trends of the day and learn from each other.

What follows is a collection of the best quotes, insights, images, and observations shared via Twitter #SEATDallas from the event. Thanks to everyone whose tweets helped fuel this recap and to SEAT for always putting together a phenomenal event!

Brandon Costa on the Past, Present, and Future of Digital and Social Video in Sports

On episode 119 of the Digital and Social Media Sports Podcast, Neil chatted with Brandon Costa, Director of Digital for Sports Video Group.

What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe in iTunes or Stitcher.

Posted by Neil Horowitz

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Sloan Sports and Analytics Conference 2018: Day 1 Twitter Recap

In February 2018, the annual Sloan Sports and Analytics Conference, bringing together thought leaders from throughout sports business and analytics to discuss the topics of the day.

What follows is a collection of the best quotes, images, insights, and observations shared via Twitter on #SSAC18 from day 1 of the event.

Thanks to all those whose tweets helped fuel this recap!

Preston McClellan is helping to grow the PGA Tour through players, content, and experiences

On episode 111 of the Digital and Social Media Sports Podcast, Neil chatted with Preston McClellan, Senior Brand Marketing Manager for the PGA Tour.

What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe in iTunes or Stitcher.

Posted by Neil Horowitz

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Mark Burns Summarizes What Sports Business Experts Think of VR, AR, OTT, esports, and more for 2018

On episode 110 of the Digital and Social Media Sports Podcast, Neil chatted with Mark J. Burns, founder of Sports Business Chronicle.

What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe in iTunes or Stitcher.

Posted by Neil Horowitz

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Sports Media Adapting to the Modern Fan

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Sports media outlets used to be just about content. The games on the channels were more important than the networks broadcasting them. It’s not like consumers had a plethora of choices from which to get their sports content in the past.

But that has all changed. It’s no longer just ESPN and the local paper. Or even a half dozen sports content websites. It’s thousands upon thousands. So how do the big guys maintain their place at the top of the mountain, particularly in the free-for-all world of digital and social?

They build brand.

Cultivating a brand, and having an active brand presence on every platform on which fans are consuming is an increasingly important concern for players in the social media game. These notions were recently elucidated at the annual Sports Business Journal World Congress of Sports, held April 20-21, 2017 in Dana Point, CA. (Check out a recap)

“SportsCenter is not a show, it’s a brand,” said ESPN Executive Vice President of Programming and Scheduling Burke Magnus. “It lives online, social, mobile, our OTT [over-the-top] apps.”

ESPN has long been more than just a set of TV channels, and nowadays they recognize the need to be that omni-channel brand that fans know and trust. As the cable paradigm continues to diminish, too, sports media brands like ESPN know it may be a direct-to-consumer play, not protected by the bundle.

President of Turner David Levy emphasized the need to ‘control platforms’ and not to dice up the distribution, especially in sports. Appreciating the shift in the ways fans are consuming content was a central motif of the conference’s opening panel. Michael Neuman, Executive Vice President, Managing Partner, Scout Sports and Entertainment – ‎Horizon Media, noted in a tweet: “[The] Biggest theme of opening panel is “decentralization” of media consumption and inability of youth to embrace current delivery.”

So how are sports media businesses seeking to combat this conundrum? Build a unique brand, of course.

For Turner and Levy, it means serving a cross-section of the interests of their fans, earning more of their attention every day. “The definition of a network is changing,” stated Levy, specifically speaking about Turner’s brand now including Bleacher Report. “The future of B/R is a cross between sports and culture (music, fashion) and maybe live games.”

Perhaps the best manifestation of finding success with a unique brand in sports media is Barstool Sports. Their irreverent, authentic, informed, unfiltered take on sports stories and content has found some startup success in an increasingly crowded sports marketplace. They’ve done it by letting the punch line that are Internet takes and memes drive much of their hyperbolic content.

“We are SNL [Saturday Night Live] if it were born out of the Internet,” said Erika Nardini, CEO Barstool of Sports: “We have the fan base and loyalty…

“Brand has to be part of the conversation.”

The lesson lies in the fact that fans are no longer coming straight to you in droves. Consumer have so many choices for content and their attention must be earned; you’ve got to make yourself easy to reach and then you’ve got to them want to come to you.