Archive

Also, for social and digital media analysis, strategy tips, research, and more content, check out my LinkedIn posts.

Episode 63 Snippets: Chris Dion with NCAA Championships Social/Digital

Episode 63: The Man Behind March Madness on Social Media

SXSports 2016 Top Insights

2016 Sloan Sports Analytics Conference #Sportsbiz Recap

Episode 62 Snippets: AJ Manderichio of the Anaheim Ducks

Episode 62: The Anaheim Ducks are Building a Community of Superfans

2016 Q1 Sports Fan Engagement Conference Recap

Leaders Summit 2016: Top #SportsBiz Insights

What Successful Sports Biz Pros Have Done

Episode 61 Snippets with Wayne Sieve of EverSport Media

One Thing Sports Teams Succeeding On Social Media Do

Episode 61: How EverSport Media is Distributing Sports Content Worldwide

How Social Media is Converging and What it Means

Episode 60 Snippets with Kyle Seay of TCU Athletics

Episode 60: How TCU Athletics Amplifies the University Brand

5 Lessons From Super Bowl 50 Ads

Episode 59 Snippets with Bill Johnson of HOK

A Quick Look at Facebook Sports Stadium

Episode 59: HOK’s Bill Johnson on the Evolving Sports Venue

Athletes Want To Tell Their Story

Episode 58: What Experts Are Watching in #SportsBiz in 2016 with Mark J. Burns

Sensory Strategy in Social Media and Sports

5 More Podcasts for #Sportsbiz and #SMSports Pros

Social Media, Sports, and Content Credit

13 Social Media Predictions for 2016

NFL Media Boss Talks Content Strategy

Social Media Truths Decoded…In A Good Way

Episode 57 Snippets with Anthony Vassallo R/GA & Dodgers Accelerator

EXCLUSIVE: An Exclusive Look at Exclusive Strategies in SMSports

Episode 57: Inside Dodgers Accelerator and Sportsbiz Startups

3rd Annual Q1 Productions Sports Fan Engagement Conference

Episode 56 Snippets with NHL Photographer Bruce Bennett of Getty Images

Episode 56: Hockey Photography Vet Bruce Bennett on how Social and Digital is/isn’t Changing His Game

SBJ Sports Marketing Symposium Twitter Recap #SBJSMS

Sucking Fans In With The Endless Scroll

Episode 55 Snippets with Monique Williams of the NPGL

Episode 55: The National Pro GRID League’s Athletes Use Social Media to Grow the Sport and Community

Hashtag Sports #SportsFestNYC Recap

Episode 54 Snippets with Bethany Cordell of Cal Athletics

Episode 54: How Cal Athletics Keeps It About Cal, Community, and Connecting

Avoid the Rut of Routine: Experiment, Surprise, and Delight

Monetizing All The Fans

Don’t Be Satisfied with Silos

Episode 53 Snippets with Blake Lawrence of opendorse on #SMSports and Brand Endorsements

Episode 53: A Solution to Connecting Brands and Influential Pro Athletes on Social

What the Swamp Rabbits’ novel new team name can teach sports marketers.

Samples of Sponsorship on Social Media Posts in Sports

Best of the Digital and Social Media Sports Podcast, Episodes 30-35

How to Show the Benefits of Positive PR in Sports

Episode 52 Snippets with Brian Berger’s Insights Sports PR and Social Media

How One Mega Pro Athlete Had His Social Media Epiphany

Episode 52: Why Sports PR is about Relationships and Creating Positive Perceptions

How the Padres Radio Broadcast Gets Creative with Sponsor Tie-ins

Sports Journalism Insights from the SportsManias Digital Conference

Episode 51 Snippets with Neeta Sreekanth on ESPN Social Media

5 Ways Ross Tucker Succeeds By Connecting With His Fan Community

Episode 51: A Deep Dive into ESPN’s Social Media Content Machine that Aspires to Engage

Episode 50 Snippets of John Prewitt of the @DBacks

Episode 50: How John Prewitt Fosters Diamondbacks Fans of Tomorrow, Today

5 Reasons Why MLB’s #DomiNoNo Activation is a Home Run

Episode 49 Snippets of Ross Tucker, NFL Broadcaster and Podcaster

#SEAT2015 Conference Recap

Episode 49: How Ross Tucker and his Football Podcast Built an Engaged, Valuable Community

Content Marketing and Segmentation: Different Strokes for Different Folks

Episode 48 Snippets with Tom Halls of British Tennis

Episode 48: Tom Halls on succeeding with the right content for the right audience at the right time

How the WhiteCaps “Minions Night” Went Down: Strategy, Execution, Lessons

Another View of Social Media Marketing

Sports Publicity and Marketing Insights from NACDA, CoSIDA, and more

Episode 47 Snippets with Professor @Jimmy_Sanderson of Clemson

Episode 47: Jimmy Sanderson on the Why, What, and How of a Social Media and Sports Plan

10 Podcasts for #SportsBiz and #SMSports Pros to Check Out

Episode 46 Snippets with @BrianPoliakoff of @TwitterSports

Turning #SMSports Into #Sportsbiz: A Look at #bucciovertimechallenge

Episode 46: Brian Poliakoff on the best ways teams and brands can utilize and view Twitter

Episode 45 Snippets with Alex Kunawicz of Liverpool FC

Episode 45: Alex Kunawicz on Helping Fans Feel the Emotions and Atmosphere

Pinterest Presence in #SMSports

A snapshot of the American Hispanic Sports Fan and their Digital Dependence

Friday 5: Quick Social Media and Sports Thoughts

Episode 44 Snippets with TJ Ansley of the Portland Trailblazers

Episode 44: TJ Ansley on Playing to Trailblazers Fans’ Passion and Using Engagement Insights

Define A Team Brand. No, Actually Do It.

Selective Hearing in Sports Marketing: Desired and Actual Reality

Episode 43 Snippets with Jason Brower of the West Michigan Whitecaps

Episode 43: Jason Brower on the Fan Experience: Promotions, Awareness, and Creativity in MiLB

Friday 5: Quick Social Media and Sports Thoughts

Episode 42 Snippets with Brian Mirakian of Populous

The Preferred Paradigm: 4 Sports Sponsorships that Activate and Showcase the Brand

Episode 42: Brian Mirakian Discusses Designing Sports Venues that Imagine and Enhance the Fan Experience

Baseball is Back…Learn from the #SMSports Pros Leading the Way in #MLB

A Look at the #SMSports of the #FinalFour Teams

Episode 41 Snippets with Jesse Agler of the San Diego Padres

Episode 41: Jesse Agler explains why the Padres Prioritize Fan Access, Info, and Engagement Above All

6 Ways Tech is Changing the Presentation of Sports

20 #SportsBiz Insights tweeted at #SEATLondon

Pat Donahue tells Yahoo Sports’ @wyshynski about the @LAKings #SMSports Voice

2015 South By Southwest Sports: #SXSports Insights

Episode 40 Snippets with Dr. Jim Kovach of CrowdOptic

Treating Fans Like Real People: A Winning #SportsBiz Concept

Episode 40: Jim Kovach on how CrowdOptic’s Tech is Revolutionizing Sports Broadcasts, Business, & More

2015 Leader Sport Business Summit Day 2 Recap

2015 Leader Sport Business Summit Day 1 Recap

2015 Q1 Sports Fan Engagement Conference Day 2 Recap

2015 Q1 Sports Fan Engagement Conference Day 1 Recap

My Favorite #SportsBiz Insights From the 2015 Sloan Sports and Analytics Conference #SSAC15

Episode 39 Snippets with @MicahHart of the @ATLHawks

Episode 39: @MicahHart tells about the strategy behind @ATLHawks’ #smsports success

2015 Facebook Sports Summit Recap

Episode 38 Snippets with @AngelinaLawton of @SportsDigita

National Sports Forum 2015 #NSF15 Recap

Episode 38: Angelina Lawton on how @SportsDigita has reshaped #SportsBiz Sales

#Sportsbiz Mantras: 9 Ways to Win Over Sports Fans

Plethora of Player Publishing Prefaces Progressive Press Paradigm

“How to Succeed on YouTube in #Sportsbiz” #DSLondon January 2015

Episode 37 Snippets with @KatieCavender of the @MountainWest Conference

Super Bowl XLIX Showdown…Between Mobile Apps: A Quick Glance

Episode 37: @KatieCavender of @MountainWest on Conference Communications and Content Distribution

9 Tech and Digital and Social Elements to Watch at #SB49

Episode 36 Snippets with Dan Palla of @NBCSports

Episode 36: Dan Palla of @NBCSports on Creating Strategic #SMSports Content That Works

How #SportsBiz Pros Got Started Working In Sports (Part 3 of 3)

How #SportsBiz Pros Got Started Working In Sports (Part 2 of 3)

How #SportsBiz Pros Got Started Working In Sports (Part 1 of 3)

Episode 35: Mark J. Burns Discusses His 2015 #SportsBiz Trends Story on Forbes

Baseball Winter Meetings Trade Show (3 of 3)

Baseball Winter Meetings Trade Show (2 of 3)

Baseball Winter Meetings Trade Show (1 of 3)

NBA Commissioner Adam Silver Talks Personal Conduct, Legalized Gambling, and More #SportsBiz

Atlanta Braves VP of HR Lara Juras With Sports Job Interview Tips

Advice from the MLB Winter Meetings #SportsJobs Workshop

An Inside Look at the Baseball Winter Meetings #SportsJobs Fair

Episode 34 Snippets with Jacob @WFNYRosen on #SportsAnalytics

Episode 34: Jacob Rosen on the Evolution, Content, and Growing Popularity of #SportsAnalytics

SBJ Motorsports Marketing Forum Recap #SBJMMF

Episode 33 Snippets: Nate Bain on Integrating #SMSports and Sponsorship for the Rams

Episode 33: Nate Bain on how the @STLouisRams mix it up on #SMSports

Snapchat and Sports Sponsorships Taking Off

NHL Commissioner Gary Bettman Addresses Gambling, Vegas, and Olympics

Ivy Sports Symposium #ISS2014 Recap

Episode 32 Snippets: Mark J. Burns Talks #Sportsbiz and Sports Tech

A Quick Lesson About Line

Episode 32: Mark J. Burns on the burgeoning #Sportsbiz media and what to watch

5 Things #Sportsbiz Can Learn From LSU’s Mike The Tiger

Episode 31 Snippets: Grace Hoy dishes on @TheSunDevils #SMSports

MLB Advanced Media’s Bob Bowman Talks TV Ratings and Digital Media

Episode 31: Grace Hoy of ASU Athletics on Branding, Collaboration, and Fan Participation

Episode 30 Snippets: Mac Slavin Talks @Tigers and #SMSports

#SBJSMS Day 2 Recap of #Sportsbiz Insights

#SBJSMS Day 1 Recap of #Sportsbiz Insights

Episode 30: Mac Slavin of the Detroit Tigers on #SMSports Segments, Content, and ROI

#Leaders14 #Sportsbiz Conference Summit Recap

#Sportsbiz Stats Worth Sharing and Considering, Part 3

#NYVCSports (NY Venture Community Sports) #Sportsbiz Event Recap

#Sportsbiz Stats Worth Sharing and Considering, Part 2

Audience vs. Behavior and Targeted Marketing

#Sportsbiz Stats Worth Sharing and Considering

Papa John’s Seizes on Wins in #SMSports

Episode 29: Best Of Digital and Social Media Sports Podcast, Part 4

How The Nebraska Huskers Use the Yo App for #SMSports

Episode 28 Snippets: Heather Zeller, The Business of Fashion and Sports

Episode 28: Heather Zeller of a AGlamSlam on Fashion & Sports

NFL Opening Sunday #SMSports Review

Episode 27 Snippets: J.W. Cannon, Sports Sponsorships Explained

Episode 27: J.W. Cannon of UPS, Keys to #SportsBiz Sponsorships

A #Sportsbiz Trip Around Chase Field (home of the @Dbacks)

Episode 26 Snippets: Will Carafello, Social Media to Serve the Fans

Aaron and Neil #SMSports Quick Takes: Offseason Content and Snapchat

Episode 26: Will Carafello, How The Mets and Devils Evolved and Engaged to Success

Episode 25 Snippets: Richard Deitsch, The New Sports Media Landscape

Episode 25: Richard Deitsch of Sports Illustrated, Social Media’s Effect on Sports Media

Top 10 #Sportsbiz Stats From #SEAT2014

#SEAT2014 Conference Day 3 Recap: Frictionless Connectivity and Getting Personal With Fan Data

Exposing Some Sports Social Media Misconceptions

#SEAT2014 Conference Day 2 Recap: Loyalty Programs, Social and CRM, Data-Drive Decisions

#SEAT2014 Conference Day 1 Recap: Know Your Fans, Who They Trust, What They Want

Episode 24 Snippets: Brian Cheek, How Postano’s Visualizations Deliver ROI and Data

Q1 Sports Productions Fan Experience Conference 2014 #q1fanexp

Episode 24: Brian Cheek of Postano: Monetizing Social Media Aggregation and Visualization Displays

Association of Luxury Suite Directors Conference Recap #ALSD2014

8 Takeaways From The 2014 Sports Fan Summit Conference

Sports Fan Summit Conference Recap #FanConf14

Episode 23: Sean Callanan, Digital and Social Sports in Australia; Trends, Paradigms, and More

Episode 22 Snippets: Andrew Brandt, NFL Business, Media, Fans, and Social Media

Episode 22: Andrew Brandt, Social Media Raising Fan Expectations on Football News, Educating Fans

Sports Business Journal #SBJTIX and #SBJSFF Conferences Recap

Episode 21 Snippets: Kelly Mosier, Fan Communities and Deep Engagement

Episode 21: Kelly Mosier – Storytelling, Connecting With Fans, and Deep Engagement

Episode 20: Best Of Digital and Social Media Sports Podcast, Part 3

Episode 19 Snippets: Brad Friedman, Mobile Apps in Sports and Big Data ROI

Episode 19: Brad Friedman, Connecting the Dots from Data & Fan Engagement

Episode 18 Snippets: Jon Rosen, Sports Team Insiders and Bloggers

Episode 18: Jon Rosen, Evolution of Embedded Team Bloggers

Twitter’s True Reach: A Framework for Discussion

Episode 17 Snippets: Tariq Ahmad – South By Southwest Trends With Sports Implications

Episode 17: Tariq Ahmad, Sports Trends Emerging From South By Southwest

Episode 16 Snippets: Kevin DeShazo: Effective Use of Social Media By Student Athletes

Episode 16: Kevin DeShazo, Use of Social Media By Student Athletes

Episode 15 Snippets: Chad Coleman – Using Social Media and Content to Build Brand

Episode 15: Chad Coleman, Building Trust and Brand Through Social

Sloan Sports and Analytics Conference Twitter Recap (Part 2)

Sloan Sports and Analytics Conference Twitter Recap (Part 1)

University of Kentucky Coach John Calipari on Social Media and Sports

Episode 14: Peter Robert Casey, Power of Venue and Basketball Community

National Sports Forum 2014 Recap, Day 3

National Sports Forum 2014 Recap, Days 1-2

Episode 13: Best Of Digital and Social Media Sports Podcast, Part 2

AmFam Insurance: Russell Wilson Super Bowl Ad Strategy

Episode 12: Best Of Digital and Social Media Sports Podcast, Part 1

One Idea For Each Social Network To Add Part II

One Idea For Each Social Network To Add Part I

Episode 11 Snippets: The LA Dodgers, building team brand and optimizing fan content

Episode 11: Josh Tucker, Using Social Media in Sports to Build Brand and Reinforce Fan Connection

Hidden Tricks With Social Media and Fan Outreach

Social Media Marketing Mantras To Keep In Mind

Episode 10 Snippets: Thuzio, Sports and Social Media Marketing

Episode 10: Jake Duhaime; Marketing Experiences, Best Practices in Social Media

Bryan Bedford of Cisco Systems on the DSMSports Podcast Recap

Episode 9: Bryan Bedford, Connected Venues and Fans

How Social Networking Helped Me Find a Great Job in Sports

Chris Kosmala of Comcast-Spectacor on the DSMSports Podcast Recap

Episode 8: Chris Kosmala, Effective Use of a CRM in Sports

Ivy Sports Symposium #ISS2013 Twitter Recap [1 of 2]

Ivy Sports Symposium #ISS2013 Twitter Recap [2 of 2]

Shareable Stats from the Digital and Social Media Sports Podcast

Sports Business Journal Sports Media and Technology Conference Day 2 Recap #SBJSMT

Tim Cary of CBS Sports Social Media on the DSMSports Podcast Recap

Sports Business Journal Sports Media and Technology Conference Recap #SBJSMT

Episode 7: Tim Cary, Social Media and Sports Trends in Engagement and Content

Social and Digital Media, Content and SEO Best Practices from #SESCHI

Helpful Tools Shared on the Digital & Social Media Sports Podcast

Recap of Brian Gainor on the DSMSports Podcast: Partnership Activation and Best Practices in Sports Sponsorship

Episode 6: Brian Gainor, Partnership Activation and Best Practices in Sports Sponsorship

Social Media Focus Group: Give Sports Fans A Voice

Working in Sports: Advice from Sports Business Pros

Social Media Success Summit 2013 – Informative Insights via Twitter (Deck 4)

Social Media Success Summit 2013 – Informative Insights via Twitter (Deck 3)

University of Michigan Sport Business Conference Recap

#PivotCon, hosted by Brian Solis, Day 2 Top Twitter Insights and More

#PivotCon, hosted by Brian Solis, Day 1 Top Twitter Insights and More

Digital and Social Media Sports Podcast Snippets, Episode 5 with James Royer

Episode 5: James Royer, Successful Social and Digital Media Strategy in Sports

Social Media Success Summit 2013 – Informative Insights via Twitter (Deck 2)

Social Media Success Summit 2013 – Informative Insights via Twitter (Deck 1)

Statistics and Insights Applied For Digital and Social Media Sports Marketing, Part 2

Insights, Quotes, and Observations from the Sports Business Journal Sports Marketing Symposium

Recap of Sam Laird on the DSMSports Podcast: The Tangible and Intangible Value of Social Media in Sports

Episode 4: Sam Laird, Focusing on Fans and Experience with Social Media and Sports

Review and Analysis of New NHL Mobile App for Clubs

2013 Minor League Baseball Promotions Seminar: Highlights and Takeaways

Statistics and Insights Applied For Digital and Social Media Sports Marketing

Insights and Stats from Exact Target’s ET13 Conference

Best Of…The Digital and Social Media Sports Podcast, episode 3 with SportTechie

Episode 3: Sports Technology On and Off the Field: Taylor Bloom of SportTechie

Bloomberg Business Sports Conference Twitter Recap

Battle of the Second Screen Sports Apps

Recap of Chris Yandle on the DSMSports Podcast, The U, Social Media, and Brand Ambassadors

Episode 2: Brand Ambassadors and Maximizing Return: Chris Yandle of the University of Miami Hurricanes

Sports Job Advice: Digital and Social Media in Sports

San Diego Padres and Petco Park: An Annotated Photo Tour

Recap of Bryan Srabian’s Interview on the DSMSports Podcast

Brief Thoughts on Premiere of Fox Sports 1′s “Crowd Goes Wild”

Digital and Social Media Sports Podcast, episode 1: Bryan Srabian of the San Francisco Giants

2013 SEAT Conference Day 2 Twitter Recap: Insights, Stats, and More

2013 Sloan Sports Analytics Conference Twitter Recap

No Biz Like Sports Biz, Final Part and Epilogue

No Biz Like Sports Biz, Part 7 of 8

No Biz Like Sports Biz, Part 6 of 8

No Biz Like Sports Biz, Part 5 of 8

No Biz Like Sports Biz, Part 4 of 8

No Biz Like Sports Biz, Part 3 of 8

No Biz Like Sports Biz, Part 2 of 8

No Biz Like Sports Biz, Part 1 of 8

Social Media ROI One Fan At A Time

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