A business-minded look at digital and social media in sports
The New York Jets had their 2018 NFL home opener, in a game they would end up losing to the Miami Dolphins, to go to 1-1 on the season. They had a good amount of quality sponsored content on social.
What follows is a curation of their gameday / game week content. Some if it was posted across channels (FB, Tw, IG, no Snapchat sponsorship but good content there) and some was exclusive to the platform. Good stuff, Jets!
The New Orleans Saints opened their 2018 NFL season with a high-scoring loss at home to the Tampa Bay Buccaneers. They had a good amount of quality sponsored content on social.
What follows is a curation of their gameday / game week content. Some if it was posted across channels (FB, Tw, IG, even Snap) and some was exclusive to the platform. Good stuff, Saints!
On episode 127 of the Digital and Social Media Sports Podcast, Neil chatted with Jim Cavale, Founder and CEO of INFLCR.
What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe in iTunes or Stitcher.
Posted by Neil Horowitz
Listen to episode 127 of the Digital and Social Media Sports podcast, with Jim Cavale, Founder and CEO of INFLCR.
61 minute duration. Show format contains separate parts. Subscribe to the podcast via iTunes or listen on Stitcher
Posted by Neil Horowitz Follow me on Twitter @njh287 Connect on LinkedIn
In August 2018, I attended the Manhattan Beach Open, a competition for the Association of Volleyball Professionals (better known as the AVP). It was my first pro volleyball event and I saw a ton of volleyball and AVP partners in action.
Come with me to the event and look around with a sports biz lens in the following slides.
As the Digital and Social Media Sports Podcast celebrates five years, we look back on the episode that started it all, when I had the pleasure and privilege of chatting with San Francisco Giants VP of Brand Development and Digital Media (then Director of Social Media) Bryan Srabian. A lot of old-school chatter — Instagram just adding video?! Vine strategy?! — but also a ton of great insight that has stood the test of the time.
Listen below and thanks for listening for the last five years, whether this is your first encounter or you’ve listened to every episode. Find the full podcast archive here.
In August 2018, I attended a Los Angeles Angels game on a Saturday night against the Oakland Athletics.
Come with me to the game with a sports biz lens in the following slides.
