Watch or listen to episode 316 of the Digital and Social Media Sports podcast in which Neil chatted with Geoff Wilson, sports consultant and author of the book Leading a Grassroots Sports Club: A Practical Guide to Managing and Developing Your Club.
Geoff discusses the strategic blueprint for building a lasting sports organization, sharing insights from his work across 104 countries around the world, including consulting work with FIFA, UEFA, FIBA, Sport England, Irish Football, and more. He breaks down the “Fans vs. Guests” philosophy, the importance of a team’s values and brand, the critical role of grassroots development, and why the most successful teams prioritize product and community.
98 minute duration. Listen on Apple, Spotify and YouTube
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