Watch or listen to episode 333 of the Digital and Social Media Sports Podcast, in which Neil chatted with Borja Sordo, North American Sports Practice Lead, Accenture.
Borja discusses why teams with some of the most elite analytics operations on the planet still run their front offices without the same rules of engagement, why turning a two-game fan into a four-game fan deserves champagne, whether watching Drive to Survive makes you an F1 fan, how to monetize fans who will never set foot in your stadium, why lifelong fans give teams a feedback loop most brands can only dream of, what the big leagues should learn from emerging leagues, why every experiment needs an ROI behind it, and more.
83 minute duration. Listen on Apple, Spotify and YouTube
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