Digital and Social Media Sports
A business-minded look at digital and social media in sports
Check out some snippets of our podcast featuring Director of Strategy and Analytics and creator/publisher of the well-known Partnership Activation site and newsletter, Brian Gainor. Click here to listen to the full episode or check it out and subscribe in iTunes.
Posted by Neil Horowitz
Listen to episode 6 of the Digital and Social Media Sports Podcast, featuring Brian Gainor of Freshwire and Partnership Activation, who spoke about the evolving landscape of sports partnerships and best practices in activations.
50 minute duration. Show format contains separate parts. Subscribe to the podcast via iTunes
Posted by Neil Horowitz
On Wednesday, October 23, the Anaheim Ducks held a “social media focus group,” using a CoverItLive chat between fans and the Ducks’ Director of New Media and Publications, Adam Brady.
While I am not sure of the volume of fans that participated, a solid core of highly engaged and active “superfans” [and social media brand ambasssadors, so to speak] gave great insight into what fans want from social media and their favorite teams.
My key takeaways from viewing the chat can be seen here.
View the full live chat archive.
WHAT WE LEARNED FROM DUCKS FANS:
The best way to learn what fans want is to ask!!!
Posted by Neil Horowitz
The University of Michigan Ross School of Business hosted the Sport Business Conference with leaders from sports media and business speaking about, among other things, HOW TO BREAK INTO SPORTS BIZ.
Some keys:
– Relationships are key and nothing beats face-to-face contact (when possible)
– It’s not about who you know, it’s about WHO KNOWS YOU.
– Figure out what you’re good at and master it so you can show that you can BRING VALUE with your skills.
– Most important skills: 1) Sales skills [proven track record is a big bonus!], 2) Ability to write well
– Be ready and willing to do anything
– Differentiate yourself from the crowd
– Sportsbiz is broad so get started wherever and whenever you can and start BUILDING UNIQUE SKILLS AND RELATIONSHIPS!
Posted by Neil Horowitz
Posted by Neil Horowitz
The University of Michigan Ross School of Business hosted the Sport Business Conference with leaders from sports media and business speaking about the present and future of sports content, brand activation, working in the industry, and more.
My key takeaways can be seen at the end of the deck…
Posted by Neil Horowitz
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The deck has the best insights, quotes, and more shared by those that listened to and/or attended #PivotCon Day 1. Thanks to all contributors and speakers for their knowledge! See Deck 1 for the day 2 insights.
Posted by Neil Horowitz
The deck has the best insights, quotes, and more shared by those that listened to and/or attended #PivotCon Day 1. Thanks to all contributors and speakers for their knowledge! See Deck 2 for the day 2 insights.
Posted by Neil Horowitz
Check out some snippets of our podcast featuring Director of Digital and Social Media for the Tampa Bay Lightning, James Royer. Click here to listen to the full episode or check it out and subscribe in iTunes.
Posted by Neil Horowitz