New York Jets 
Sponsored Gameday 
Social Media Review

The New York Jets had their 2018 NFL home opener, in a game they would end up losing to the Miami Dolphins, to go to 1-1 on the season. They had a good amount of quality sponsored content on social.

What follows is a curation of their gameday / game week content. Some if it was posted across channels (FB, Tw, IG, no Snapchat sponsorship but good content there) and some was exclusive to the platform. Good stuff, Jets!

SEAT Dallas Twitter Recap

In July 2018, the Sports and Entertainment Alliance in Technology (SEAT) held its annual conference, this year in Dallas. The events brings together thought leaders from throughout the industries to discuss the trends of the day and learn from each other.

What follows is a collection of the best quotes, insights, images, and observations shared via Twitter #SEATDallas from the event. Thanks to everyone whose tweets helped fuel this recap and to SEAT for always putting together a phenomenal event!

Hashtag Sports 2018 Twitter Recap: Day 3

In June 2018, Hashtag Sports held its fantastic annual three-day conference, featuring thought leaders and experienced pros from throughout the sports industry to sit on panels and lead provocative discussions about the trends and questions of the day.

What follows is a collection of the best quotes, stats, insights, images, and observations shared via Twitter #HS18 at day 2 of the event. Thanks to everyone whose tweets helped fuel this recap!

Thanks to the folks at Hashtag Sports for putting on such an incredible event.

BE SURE TO CHECK OUT DAY 1 AND DAY 2

Hashtag Sports 2018 Twitter Recap: Day 2

In June 2018, Hashtag Sports held its fantastic annual three-day conference, featuring thought leaders and experienced pros from throughout the sports industry to sit on panels and lead provocative discussions about the trends and questions of the day.

What follows is a collection of the best quotes, stats, insights, images, and observations shared via Twitter #HS18 at day 2 of the event. Thanks to everyone whose tweets helped fuel this recap!

Thanks to the folks at Hashtag Sports for putting on such an incredible event.

BE SURE TO CHECK OUT DAY 1 AND DAY 3

Ryan McGee on Being Versatile and Covering the ‘Redneck’ Beat for ESPN

On episode 122 of the Digital and Social Media Sports Podcast, Neil chatted with Ryan McGee, Senior Writer for ESPN.com and ESPN The Magazine, and ESPN Radio host.

What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe in iTunes or Stitcher.

Posted by Neil Horowitz

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Turning Social Media Fire Into a Content Conflagration

You’re sitting on some fire content. Maybe it’s a sick move in practice, a funny moment in the locker room, or a goosebumps-inducing story that just played out. Particularly in this new era when even the best content can feel like it has the lifespan of a fruit fly, it can feel obligatory to get it out on the right places in the shortest amount of time.

But when content is your best currency, it’s important to get the biggest bang for your buck, to turn a mole hill into a mountain.

And that means not just serving the content in many forms and each social network [“exclusive” to a platform is overrated], not just repurposing it to make it last more like days than minutes, no, it means thinking about how it can help the entire landscape for the team or organization – digital, social, marketing, email, even print and in-game. This website is named for Digital and Social Media in Sports because it’s as true today as it was when this website was established, a social media manager’s job is about so much more than social.

Tyler Moorehead knows from his current role at FOX Sports after a prior tenure with the Oakland Raiders, that you always have to think platform-agnostic and multi-platform at all times. “I’d encourage anyone running social at a brand…to think more than just Facebook, Twitter, Instagram,” he said. “And how can you affect apps, how can you affect the website….how can you liaison with TV and get our product there?”

So when a piece of content, a storyline, or, yes, a hot take, starts moving the needle, there needs to be a man your battle stations mentality, or at least a consideration of as many platforms and touch points, as possible. Good content is good content and, in the hands of a talented team, can be repackaged a number of ways, and it can all be tied back to greater organizational goals.

“We’re always looking at the analytics and what’s trending…” said Moorehead. “So if we see a piece of content that’s engaging we’ll certainly look to see how we can stretch that conversation, how we can repurpose it, or maybe next time they’re on the air…allow the talent to talk for themselves.”

Not every piece content or every story needs to be plastered across platforms, but when you have a content gem at hand, it behooves one to consider how it potentially can help as many places as possible for the organization or the team. Figure out, whether it’s selecting places to package or post, how a fire piece of content can help the organization accomplish what it wants to accomplish, to milk great content for all its worth in the most effective and efficient way possible.

“When you see something and you capture gold, you really wanna get it out there fast, but I think taking a second to pause and think ‘How can we get the most out of this content?…, “said Moorehead. “And while sometimes it can feel right to leave something as (a platform exclusive)…You’re there for the brand more than the partner (platform)…I think stretching your content is really important, as well.”

We’re in an era of an overwhelming amount of content and the constant feeling that you need to create more, lest you miss out on capitalizing on the fleeting moment or getting beat to it or getting overcome by something bigger. But thoughtfulness and strategy still have a place in this sped-up world and it is those teams that can capitalize best on their content, get the most out of their opportunity and investment, that will win in the end.

LISTEN to my full conversation with Tyler Moorehead <– Great stuff!

Intersport and Sport Business Journal Brand Engagement and Content Summit 2018 Recap

In June 2018, thought leaders from sports and the brands working in sports came together to discuss the leading topics of the day.

What follows is a collection of the best quotes, insights, images, and observations shared via Twitter #SBJEngage.

Thanks to all whose tweets helped fuel this recap!