Tyler Moorehead of FOX Sports on Strategically Using Social Media to Build a Brand with Fans

On episode 120 of the Digital and Social Media Sports Podcast, Neil chatted with Tyler Moorehead, Director of Social Media for FOX Sports.

What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe in iTunes or Stitcher.

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Brandon Costa on the Past, Present, and Future of Digital and Social Video in Sports

On episode 119 of the Digital and Social Media Sports Podcast, Neil chatted with Brandon Costa, Director of Digital for Sports Video Group.

What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe in iTunes or Stitcher.

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Jessica Kleinschmidt Creates Connections with Baseball Fans Through Content and Being Real

On episode 118 of the Digital and Social Media Sports Podcast, Neil chatted with Jessica Kleinschmidt, Writer and Editor of Cut4 / Major League Baseball.

What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe in iTunes or Stitcher.

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Dan Rubenstein on Creating Content that Engages, Informs, and Entertains in College Football

On episode 114 of the Digital and Social Media Sports Podcast, Neil chatted with Dan Rubenstein, co-host of The Solid Verbal podcast, and veteran college football content producer with work at SB Nation, ESPN, SI, and others.

What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe in iTunes or Stitcher.

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Cutting Through the Content Clutter in Social Media and Sports By Owning Niches

The sports content world is crowded. It can be incredibly hard to stand out, especially if you’re an official team presence or even a challenger in the space. But it’s not a hopeless battle of attrition, it doesn’t have to be a daily struggle for the attention of fans.

There’s value in truly owning niches. Become the best in certain areas and command the attention of fans by being unique and providing unique value. For Richard Clarke, who spent years amid the crowded fish bowl of Arsenal and later the upstart Colorado Rapids, part of building a content strategy was focusing on owning niches that others couldn’t do as well as the club.

“What you can do is you can own niches,” said Clarke. “At Arsenal, we had great history, so I would want to own the niche of history. We could do stats really well – that was a niche we could own…

“We made sure we owned any transfer announcement, as well. Because that was somewhere where we were properly creating news…Obviously, with the media in England, when there’s a transfer going on, it’s difficult for the club to comment; but what you do do – is you’re the ultimate rubber stamp…

“Suddenly, you’ve got four or five things where you’re the go-to place for that. You build up an arsenal of niches.”

Right there, Clarke identified niches Arsenal could own, ways they could rise to the surface, not just in spite of, but because of being the official club presence. They not be able to pen overly critical columns or entertain rumors and reports as much as others, but there were things they could do better than anyone.

There’s an extensive content ecosystem throughout sports (and all media, really), but providing something fans can’t get anywhere else, using your resources to your advantage can mark a lot of territory in the battle for fans’ time. The most important thing is still creating content and stories that is worth their time, that isn’t just noise or, worse, a lesser version of what they’re getting elsewhere.

“You’ve still got to give value and, sometimes, it is a matter of owning these niches and building a content plan off of that,” said Clarke. “It’s not perfect, and that’s fine, because we go to different websites and social media accounts for different things…”

Fans maintain a steady diet of content consumption each day, often across a variety of platforms. It’s not reasonable to expect to win 100% of that time and attention, better to target a healthy amount that you can dominate. It’s pretty valuable to be the best at something, and it can start with identifying niches that can be all yours.

Richard Clarke Offers Insights Into Building a Successful Content Strategy for Sports Teams

On episode 112 of the Digital and Social Media Sports Podcast, Neil chatted with Richard Clarke, Sport Digital Consultant and Speaker, formerly with Arsenal and the Colorado Rapids, among others.

What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe in iTunes or Stitcher.

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Preston McClellan is helping to grow the PGA Tour through players, content, and experiences

On episode 111 of the Digital and Social Media Sports Podcast, Neil chatted with Preston McClellan, Senior Brand Marketing Manager for the PGA Tour.

What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe in iTunes or Stitcher.

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