Check out some snippets of our podcast featuring Comcast-Spectacor Manager of CRM & Technology, Chris Kosmala. Click here to listen to the full episode or check it out and subscribe in iTunes.
Posted by Neil Horowitz
Month: November 2013
Listen to episode 8 of the Digital and Social Media Sports podcast, with Manager of CRM & Technology for Comcast-Spectacor, Chris Kosmala, who discussed customer relationship management systems (CRMs) in sports business.
58 minute duration. Show format contains separate parts. Subscribe to the podcast via iTunes
Posted by Neil Horowitz
Follow me on Twitter @njh287 Connect on LinkedIn
Podcast: Play in new window | Download
Also see: Deck 2
Posted by Neil Horowitz Follow me on Twitter @njh287 Connect on LinkedIn
Also see: Deck 1
Posted by Neil Horowitz Follow me on Twitter @njh287 Connect on LinkedIn
After the first seven episodes of the Digital and Social Media Sports podcast, we have learned a lot from our guests, with helpful tools, and shareable stats. This post reviews the “share-able stats” from the first seven episodes. Check them out, learn from them, and, of course, SHARE THEM!
1. 80% of a home team’s fans talk about their team every day of the season
2. 35% of [corporate] marketing budget is online. Would like it to be 50% – GM of Volkswagen
3. a) 70% of NFL fans are consuming NFL content on a 2nd screen while watching games; b) 30 million users created more than 60 million interactions related to the league’s opening week.
4. 80% of sporting apparel — college or not — is purchased by women, but only 18% of that is for women.
5. 48% of sports fans check their smart phone during live events
6. Women represent 45% of the NFL total fan base and 33% of the NFL viewing audience
7. World Series game 6 had 19.2 million TV viewers, estimated Twitter TV audience [seeing tweets about the game] was 8.4 million
WHAT ARE YOUR TAKEAWAYS FROM THESE STATS????
Posted by Neil Horowitz
Check out the best quotes, insights, stats and more shared via Twitter from Day 2 of the conference. (My takeaways too!)
Posted by Neil Horowitz
Check out some snippets of our podcast featuring CBSSports.com Social Media Editor, Tim Cary. Click here to listen to the full episode or check it out and subscribe in iTunes.
Posted by Neil Horowitz
Check out the best quotes, insights, stats and more shared via Twitter from DAY 1 of the conference. (My takeaways too!)
Posted by Neil Horowitz
Listen to episode 7 of the Digital and Social Media Sports podcast, with Social Media Editor for CBSSports.com, Tim Cary, who discussed social media content, engagement, and integrating brand traffic and communication.
74 minute duration. Show format contains separate parts. Subscribe to the podcast via iTunes
Posted by Neil Horowitz
Follow me on Twitter @njh287 Connect on LinkedIn
Podcast: Play in new window | Download