Shareable Stats from the Digital and Social Media Sports Podcast

After the first seven episodes of the Digital and Social Media Sports podcast, we have learned a lot from our guests, with helpful tools, and shareable stats. This post reviews the “share-able stats” from the first seven episodes. Check them out, learn from them, and, of course, SHARE THEM!

1. 80% of a home team’s fans talk about their team every day of the season

2. 35% of [corporate] marketing budget is online. Would like it to be 50% – GM of Volkswagen

3. a) 70% of NFL fans are consuming NFL content on a 2nd screen while watching games; b) 30 million users created more than 60 million interactions related to the league’s opening week.

4. 80% of sporting apparel — college or not — is purchased by women, but only 18% of that is for women.


5. 48% of sports fans check their smart phone during live events

6. Women represent 45% of the NFL total fan base and 33% of the NFL viewing audience

7. World Series game 6 had 19.2 million TV viewers, estimated Twitter TV audience [seeing tweets about the game] was 8.4 million


Posted by Neil Horowitz

Follow me on Twitter @njh287   Connect on LinkedIn

One thought on “Shareable Stats from the Digital and Social Media Sports Podcast

Comment below

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s