How #SportsBiz Pros Got Started Working In Sports (Part 2 of 3)

I have had the privilege on the Digital and Social Media Sports podcast of speaking with several pros working in and around the sports business field. Some got into sports straight out of school while others had more circuitous paths. All of their stories are informative, so check out how a handful of sports pros got their foot in the door in this incredible industry. This is part two of three!

Peter Robert Casey, Founder of Sports Passport (previously also with Team Epiphany)

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Chad Coleman, Social Media Manager at Callaway Golf

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Kevin DeShazo, Founder and CEO of Fieldhouse Media

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Tariq Ahmad, Social Business Manager at IBM, host/co-founder of #SMSportschat, PhD in Sport Administration (Social Media emphasis)

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TARIQ’S SPORTS JOB ADVICE

After-tariq

Jon Rosen, LA Kings Insider (reporter)

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Brad Friedman, Founder and CEO B3 Connect (mobile app developer) and FanServ (sports mobile app ad server)

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Kelly Mosier, Nebraska Huskers Director of Digital Media

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A lot of different paths and stories to learn from. Check out part 1 for more and look out for part two, soon. And, of course, share this post with any aspiring or current sportsbiz pros!

Posted by Neil Horowitz

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How #SportsBiz Pros Got Started Working In Sports (Part 1 of 3)

I have had the privilege on the Digital and Social Media Sports podcast of speaking with several pros working in and around the sports business field. Some got into sports straight out of school while others had more circuitous paths. All of their stories are informative, so check out how a handful of sports pros got their foot in the door in this incredible industry. This is part one of three!

Bryan Srabian, Director of Social Media for the San Francisco Giants Major League Baseball club

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 Chris Yandle, Assistant Athletic Director for Communications with Georgia Tech Athletics

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James Royer, Director of Digital and Social Media for the Tampa Bay Lightning

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Brian Gainor, Global Sports and Entertainment Consultant with GMR Marketing

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Tim Cary, Sports writer for Wall St. Cheat Sheet, formerly CBSSports.com Social Media Editor

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Chris Kosmala, Manager of CRM & Technology with Comcast-Spectacor/Fan One Marketing

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Bryan Bedford, ‎Senior Business Development Manager-Global Domain & Partner Lead, Sports & Entertainment at Cisco Systems

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Jake Duhaime, Marketing Manager at Thuzio, formerly worked in social & digital media with the Detroit Red Wings

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Josh Tucker, Social Media Manager at William Morris Endeavor / IMG, formerly Social Media Coordinator for the LA Dodgers

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A lot of different paths and stories to learn from. Look out for parts two and three, soon, and share this post with any aspiring or current sportsbiz pros!

Posted by Neil Horowitz

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Episode 35: Mark J. Burns Discusses His 2015 #SportsBiz Trends Story on Forbes

markjAs 2014 comes to a close, Forbes.com sports business contributor Mark J. Burns surveyed nearly 90 executives and pros in the sports business industry on their expectations for 2015. I highly recommend you read the full piece.

Listen below to Mark discuss how the piece came together, the major motifs and takeaways, and, based on his conversations and work throughout the past year, what he expects to see in sports business in 2015.
(Also listen to Mark’s previous appearance on the DSMSports podcast)

A SNAPSHOT OF WHAT WAS MENTIONED THE MOST IN THE 2015 TRENDS AND TAKEAWAYS SUBMISSIONS

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Posted by Neil Horowitz

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NBA Commissioner Adam Silver Talks Personal Conduct, Legalized Gambling, and More #SportsBiz

It’s the best of the times and the worst of times. That (slightly altered) timeless Charles Dickens line can serve to describe the state of professional sports where revenues and team valuations are soaring while leagues face the realities of mistakes made (and magnified in media) by their players (and owners). This was among the concerns addressed by NBA Commissioner Adam Silver in a recent interview he did with ESPN’s Andy Katz. Here a few snippets from that interview. Listen to the full interview here.

On several NBA players, notably Derrick Rose and Lebron James, wearing “I Can’t Breathe” shirts during warmups to raise awareness of the issues surrounding the recent killing of Eric Garner:

Silver: Putting aside the precise platform in which they speak out – wearing a t-shirt is not my preference – I’m very supportive of the fact that players are speaking out about the issues they care about. I think the public should see that these are not just one-dimensional players on the court. They live in communities, they have opinions, they’re directly affected by many of these issues, so I’m proud of them for speaking out.

I think there are many ways in which they can speak out. Most of our players are extraordinarily active in social media, for example…or they’re using their media appearances in pregame and postgame press conferences.
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My preference is that they not become billboards during our games for their political standpoints. But I also understood in this circumstance it was unique and I stood down, in essence, and allowed it to happen.

On where the NBA stands in regards to a personal conduct policy (in light of the NFL enacting a personal conduct policy recently):

Silver: (It is) something we’re continuing to look at…We’re studying the NFL personal conduct policy. We have standards in place now. We have standards for players that commit violent acts. We have dealt with domestic violence issues in the past and recently, as well. So I’m on the fence a little bit on whether we want a policy that so precisely lays out penalties for issues without dealing with the complexity behind them. I think sometimes judgment is critically important and, remember, we’re different than the NFL. Our players have the right to appeal off-court discipline to a neutral arbitrator, so there is a check in place, already, for our players.

On the role of player discipline for the commissioner and a neutral arbitrator:

Silver: I think it is critically important that someone, in this case me as the commissioner, be in the position to act quickly and to represent the interests of everyone involved in the league. At the same time, I accept that there should be a due process check on behalf of the players and, putting myself in the shoes of the players or their union, I’m comfortable with the fact that they have the right to go to a neutral third party and, if the view is I was unfairly swayed by public opinion, for example…that ultimately turned out to be not fair to the player, that’s the job of that neutral third-party to come in and say he overdid it in this case.

We all have to be on notice that we are public figures, we can be scrutinized, we will be scrutinized for things we do. But also, if people make mistakes, there will be a penalty for it. It doesn’t necessarily mean you should lose your job if you make one mistake. I think that’s where the judgment comes in. Those (cases) are very fact-specific and I think we have to look at each case individually.

On consideration of changes to the league schedule:

Silver: My sense is that if we can shorten the preseason a little bit, begin the regular season a little bit earlier, push the finals a little bit later in June; we can reduce the amount of back-to-backs, reduce the number of three games in four days, etc…My sense is that would be better for our players. Not only will it reduce injuries, but would keep them sharper for the games and, ultimately, (that will result in putting) the best product on the floor.

On whether there is an issue in the NBA with teams ‘tanking:’

Silver: I absolutely don’t think any team is trying to lose. I talk directly to the players. Our players are (too) competitive. No player is going out there to lose.

In terms of management, I think there is an absolute legitimate rebuilding process that goes on among our teams. I think what has happened in the case of Philadelphia (is) their strategy has been reduced into a tweet. This notion that ‘be bad to be good’ and, I think, when you sit down with (Sixers GM) Sam Hinkie, when they lay out the strategy, when you hear about other avenues they’ve tried; it’s not clear exactly what their alternatives were.

So, I would just say that I would only encourage people to really get into the complexity of the situation, and, when it gets reduced into a headline, I understand the reaction.

On the New York Times op-ed he wrote in favor of legalized, regulated sports gambling:

Silver: I wrote that column to try and break the ice a little bit…My point was there is massive sports betting going on in this country…And my view is, if it’s gonna go on, let’s make it transparent. Let’s bring it into the sunlight and let’s regulate it the same way we do other industries.

There is a federal law right now, which only allows sports gambling in very unique circumstances…my view is…let’s come up with a framework that, presumably, would allow states to opt in. Because I think there also needs to be consistency from state to state, especially in a day in age when so much of the betting happens online…Most people, at the end of the day, aren’t going to go into betting parlors, they’re going to bet on their smartphones, they’re going to bet on their computers; yet another reason why it needs to be regulated.

Atlanta Braves VP of HR Lara Juras With Sports Job Interview Tips

It’s not every day you get the opportunity to hear tips from the Vice President of Human Resources of a Major League Baseball club. So it was a treat to hear from Lara Juras, VP of HR with the Atlanta Braves, as she offered great advice on what she looks for in a job candidate interviewing with the Braves.
What follows are some key takeaways from Juras’s presentation at the Business of Baseball Workshop, held December 8 at the Professional Baseball Employment Organization (PBEO) Job Fair at the Baseball Winter Meetings in San Diego, CA.

– Like previous speakers, Juras emphasized the value of self-awareness for job candidates — Know your strengths and goals and reasons why you want that job and are a good fit for the job and why the organization should want you.

– When reviewing a job candidate, an important consideration for HR is how you will complement the current staff; how will you make the organization better/add value? And will you represent the organization/brand/team well (in the office, out of the office, in public, online, etc.)?

– Skills and networking go a long way, but there is no replacement for experience; organizations value experience and insight into how organizations/teams actually work.
My comment: Be proactive early, whether that means volunteering, doing a summer or seasonal or part-time internship/job, working at your school’s athletics department, self-publishing online, etc. Lack of experience is an obstacle you can overcome!

– Show personality during your interview. Culture fit is a big factor in sports for HR. You work awfully hard and spend a lot of time around coworkers, so it is important you’ll fit in with the team; be yourself and show some personality!

Culture fit is a big factor in sports job interviews

– Juras said that she, in particular, placed a good deal of importance on integrity and a sense of ethics (and will often throw in an ethical dilemma question in the interview). Be prepared to potentially answer this type of question in your next sports job (or any job) interview.

– Juras finished by noting factors becoming increasingly more critical now, in her eyes: Being able to demonstrate that one is a strong self-learner, a self-starter, and is proactive in one’s career/job.

A perfect way to inspire and end the presentation from Juras as the idea of being proactive and taking action steps to go after the career you want was repeated by several of the speakers. This goes for not just a career in sports, but any industry. There is little to nothing holding us back, these days, from realistically chasing and realizing our dream jobs. Don’t start tomorrow. Start now!

If you have any questions, don’t hesitate to contact me via Twitter or LinkedIn.

Advice from the MLB Winter Meetings #SportsJobs Workshop

All job seekers that attended the Baseball Winter Meetings and registered for the Professional Baseball Employment Organization (PBEO) Job Fair (see my post about it here) had the opportunity to attend the Business of Baseball Workshop. This all-day event featured panels and speakers with guests in prominent positions throughout Major League Baseball and Minor League Baseball, as well as an opportunity to ask questions of, and network with, these speakers.

The speakers offered some valuable tips and insights about working in baseball, the state of baseball, and how to break into the baseball industry. (Also see my post on interview tips from the Atlanta Braves VP of Human Resources to come soon). What follows are some key thoughts and takeaways from the panels:

A general tip that many panelists reiterated is the importance of a sense of self-awareness, particularly early in one’s career.
It is important to know your strengths, to know your goals, and to know the reasons why you’re in the position you are, seeking the job you want, and why it and the organization are right for you.

Early in your career → Develop an expertise that gives you a particular ability to contribute to an organization
This advice came from Rebecca Seesel, International Operations Specialist with Major League Baseball. With such competition for jobs in the sports industry, it’s important to stand out from the crowd and show how you can help the organization in a way no others can. Cultivate an expertise or skill(s), so you can impress a potential employer and get your foot in the door in the sports business world.

Advice for interns: Be memorable, take on projects, take someone to lunch…
– Stephanie Wilka, International Operations Specialist with Houston Astros
Once you’re in an internship role, don’t just blend in with the crowd or previous interns. Make yourself memorable by showing initiative, whether it is by bringing forth an idea, volunteering to take on a project, taking your coworkers out to lunch, etc. It’s up to you make yourself someone coworkers and supervisors won’t forget.
Pat O’Conner (President and CEO of Minor League Baseball): He likes employees to approach an internship more as an apprenticeship, learning skills and contributing.
He expressed frustration with the paid vs. unpaid internships issues that have arisen of late and expects things will change, some way or another.

O’Conner also discussed, and emphasized, the importance of networking in the industry:
It’s networking, connections, and paying people forward…I wouldn’t be here today without others helping me.” – O’Conner

His advice on networking: Shoot straight and be prepared (do your homework). “I’ll give you my time, but don’t waste it.”
Have a purpose when reaching out.

This industry is not 9-5. It’s eight days a week and holidays.”
Jeane Afterman, SVP & Assistant General Manager with the New York Yankees

Afterman also discussed a fear of failure driving her in her career, but lamenting she didn’t realize the importance of work-life balance, even in sports, earlier in her career.
You will never not have a job if you have the ability to sell – yourself, tickets, partners, families.”
— Todd “Parney” Parnell
Parnell also talked about how “We’re in the memory-making business.” Sports is about story-telling, nostalgia, and its ability to have an impact on lives.

Kim Ng, Senior Vice President of Baseball Operations with MLB, placed strong emphasis for leadership with inclusion, self awareness, and knowing one’s strengths and weaknesses.

“As we get older & have more success, the idea of (fear) of failure can (hold us back)…you have to be willing to (get through it) and just keep trying.”
– Kim Ng

Asked about MLB growth potential, Afterman offered the following areas:

  • International growth; she did not explicitly mention any countries
  • Youth fan development; she said progress has been made, but it needs to remain a central focus
  • Analytics and data further penetrating the game, particularly (for her) in baseball operations

Watch a video feature about one of the panels here.

If you have any questions, don’t hesitate to contact me via Twitter or LinkedIn

An Inside Look at the Baseball Winter Meetings #SportsJobs Fair

An Inside Look at the Baseball Winter Meetings Job Fair

What is it?

Each year, representatives from just about every club in Minor League Baseball and Major League Baseball meet to learn from each other, discuss the business of baseball, and, of course, make moves with players for the upcoming season. In addition, approximately 500 jobs in pro baseball are filled at the Baseball Winter Meetings as hundreds of hopeful job seekers, mostly fresh out of college, attend the Professional Baseball Employment Organization (PBEO) Job Fair, which has worked with the Winter Meetings since 1994. This year’s events took place in San Diego, CA.

What’s the job picture there look like?

Of the 500 or so jobs filled at each year’s Winter Meetings, around 80% of jobs are entry-level or internships and around 80% are with MiLB clubs. For a $250 registration fee, PBEO attendees get to attend a Business of Baseball Workshop (a day full of panels and speakers for job seekers), the ability to view and apply for hundreds of job listings and, in many cases, interview on-site during the three day duration of the Winter Meetings.

Jobs are posted the first night of the PBEO Job Fair and any new jobs listed from the clubs are posted every 30 minutes. Similarly, a room with interview schedules is updated every 30 minutes, where applicants can check if they’ve been selected to interview for a job for which they’ve submitted a resume and sign up for a time to do so.
Who attends the Job Fair?

While the majority are recent college graduates, there are also a good amount of older job seekers looking to make a career change or explore a career in baseball, even if starting at the ground level. Further, there are several job seekers that attend multiple years, some having completed an internship, but still seeking full-time employment in baseball.

Along with the $250 registration fee, many job seekers travel from around the country to the site of the Winter Meetings for the chance to apply for (sometimes dozens with the most eager of job seekers) of jobs or internships in baseball, many of which pay just a $500-$1500 per month stipend (some with housing); in fact, one internship with an MLB club paid just $9.50/hour. Baseball (and working in sports, in general) is NOT your ticket to overnight wealth! Lastly, experience with a previous job or internship clearly gave job seekers a leg up on their peers.

Notable observations from the 2014 PBEO Job Fair:

– Among the young, aspiring job seekers at this year’s Winter Meetings Job Fair, a few things stood out. First, they are increasingly working on bringing in some specific skills to help separate themselves from the pack – commonly by coming in with knowledge of another language or culture (Japanese was big) and/or a fluency in numbers and math; “Applied Mathematics” was an example of a degree held by many attendees, some with experience working in the field with data and/or player stats, whether in a job or personal blog or both.

– Furthermore, a lot of job seekers are coming right out of their undergraduate experience and evaluating whether to go directly into employment or a program to earn an MBA or law degree. For the most part, the general consensus among speakers at the Business of Baseball Workshop seemed to be that the networking potential of these programs often outweighs getting the actual degree.

– Lastly, it was shocking to learn how little job seekers utilize social media. Whether it’s not maintaining an online presence, such as LinkedIn, not taking advantage of the networking opportunities afforded by social and digital media, and/or not taking the initiative to begin writing or publishing content online, it seems the up-and-coming generation is not getting the instruction they need from their undergraduate teachers and career centers to best set themselves up for the job they want after graduation. For example, for all the job opportunities at the PBEO Job Fair, dozens more are posted weekly on sites like Teamwork Online. (Which many attendees did not know about)

Anything else?

All PBEO Job Fair attendees also get access to the Baseball Winter Meetings Trade Show (recap to come of that), at which vendors from several verticals tangentially related to baseball set up exhibition booths. Not only is it fun for job seekers to walk around and take it all in, but it’s also a great networking opportunity to talk to club representatives touring the Trade Show themselves, as well as the vendors who may have opportunities for the right people. Also…free food samples and free swag!

In reality, much of the time is spent waiting around the Job Fair area and checking the posting rooms for more positions for which to drop a resume and reviewing the updates in the interview room to see if one has been selected to interview for a position. There are plenty of enthusiastic, fun young adults around to chat with, though!

While there are plenty of the expected jobs like Ticket Sales, Media Relations, Community Relations, Marketing, etc., these were the entry-level positions that stood out to me (a foot in the door):
– Facility and Event Management
– Human Resources
– Broadcasting (both in terms of job opportunities and the amount of interest among job seekers)
Attendees also have the opportunity to purchase tickets to additional events, notably the Awards Luncheon held on the first afternoon of the Winter Meetings and the Gala held on the last night of the event. (Each costs $75/ticket)

There you have it. A look at the Baseball Winter Meetings Job Fair that hopefully gave you the basics and the inside info you need.

I will have a few more posts coming soon about the Job Fair, including memorable quotes and insights from the Workshop panels, some great advice from the VP of Human Resources for the Atlanta Braves, and a tour of the Trade Show.
I also highly recommend this MLB.com feature detailing two baseball operations job seekers’ journey at the Winter Meetings.

If you have any questions, don’t hesitate to contact me via Twitter or LinkedIn.