Watch or listen to episode 335 of the Digital and Social Media Sports Podcast, in which Neil chatted with John Kosner, investor, advisor and consultant at Kosner Media and co-author of We’re Live! Inside the BIG Business of Sports Media.
John discusses how data and editorial judgment should work together in sports media, why ESPN aimed to be synonymous with sports rather than just the sports it carried, how to keep one brand voice across platforms while tailoring the content to each, how leagues can turn casual fans into fully engaged ones, reach versus revenue for emerging leagues, how athletes and leagues can work together in the era of athlete-led media, balancing owned and operated channels with social, what separates must-have startups from nice-to-haves, the story of Grantland, why sports is still undervalued, and more.
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62 minute duration. Listen on Apple, Spotify and YouTube
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