Watch or listen to episode 331 of the Digital and Social Media Sports Podcast, in which Neil chatted with Phil Andrews, CEO, USA Fencing.
Phil discusses why membership and not medals is the number he watches most closely, why participation comes before fandom in a sport built on doing rather than watching, why coming from outside the sport is a feature and not a bug, why awareness never converts without someone to walk a newcomer into a club, how the mask makes the most cinematic sport in the world also the most marketable, what Mandy Patinkin and a Creator Showdown deliver that $50 million in ads cannot, how USA Fencing earned the most CNN appearances in Paris, the business and operation of a sport’s national governing boy (NGB), and more.
99 minute duration. Listen on Apple, Spotify and YouTube
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