Episode 328: Dave Benson on Scaling Athlete Access, Activating Meet & Greets, the Business of Fan Memories, and Operationalizing More Authentic Engagement

Watch or listen to episode 328 of the Digital and Social Media Sports Podcast, in which Neil chatted with Dave Benson, Founder & CEO, SuperQuickQuestion.

Dave Benson has sat in a lot of seats: ESPN, Bleacher Report, MLB’s Fan Cave, and a marketing run at IBM, before founding SuperQuickQuestion, the one-on-one, one-minute video meet-and-greet platform. We get into why the meet-and-greet has barely changed since our dads’ day, the eye-opening reality that 60% of contracted athlete appearances never actually happen, how a hard one-minute clock makes athletes MORE willing to say yes, the death of the shill post, and why the smartest, most nascent leagues treat fans as assets instead of threats. Packed with stories, real numbers, and takeaways for anyone working in fan engagement.


73 minute duration. Listen on AppleSpotify and YouTube

 

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