Watch or listen to episode 327 of the Digital and Social Media Sports Podcast, in which Neil chatted with Joe Farren, Innovation Consultant, Future Sport Co.
Joe Farren has sat in a lot of seats: six years at Hawk-Eye, leading the innovation unit at Manchester City, and now running his own consultancy, Future Sport Co. We get into the Man City Roblox playbook that drove 55 MILLION unique players (and 6,000 new members in four hours), why 3D player tracking data could one day rival media rights, and the fan behaviors that outlast every tech hype cycle. Loaded with case studies and real numbers.
106 minute duration. Listen on Apple, Spotify and YouTube
Podcast: Play in new window | Download
