Watch or listen to episode 321 of the Digital and Social Media Sports Podcast, in which Neil chatted with Elijah Burke, Head of Social at Dirty Mo Media, and previously social media management and strategy at Roush Fenway Keselowski Racing (RFK) and Chip Ganassi Racing.
Elijah discusses what makes NASCAR social a unique corner of the sports space, including the driver vs. team brand dynamic, what makes content go viral on a race team account, sponsor activation, fan development in NASCAR, and more.
110 minute duration. Listen on Apple, Spotify and YouTube
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