Transforming Digital from Cost Center to Revenue Generator in Sports and What It’ll Take to Make it Happen

On episode 311 of the Digital and Social Media Sports Podcast, Neil chatted with Lewis Wiltshire, Senior Vice President and Managing Director, IMG.

He discusses his background in leading digital and social sports strategy, IMG’s strategy and approach in growing and monetizing global and local fan bases and partners, the evolving business models in sports, trends for 2026 from IMG’s Digital Trends Report, and more.

What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast via Apple or listen on Spotify or YouTube.

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