Re-Air (by demand): Matt Lawler on How AEG Worldwide Activates Sponsorship on Digital and Social Media

We’ll have a new episode out next week, but we still wanted something fresh in the feeds this week! Since I’ve been referencing this episode (and it got mentioned to me) in multiple recent conversations, I figure it’s great to revisit my chat with Matt Lawler of AEG. It’s a great crash course in how one of the biggest live event-focused sports and entertainment companies in the world monetizes digital and social media.

Listen to episode 164 of the Digital and Social Media Sports podcast, in which Neil chatted with Matt Lawler, Director of Digital Media, AEG Global Partnerships.


Audio Player00:0000:00Use Up/Down Arrow keys to increase or decrease volume.

57 minute duration. Subscribe to the podcast via iTunes or listen on Stitcher

Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn

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