A Trip Around the NBA Crossover event at NBA All-Star: Engagement and Activation

As part of NBA All-Star 2018 in Los Angeles, the NBA held a special event for fans that celebrated the crossover of NBA and culture – NBA Crossover. There were sponsor activations, exhibits, free swag, and more.

What follows is a photo tour of the event, along with more info on the activations, to give a full review of the event.

 

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