As part of NBA All-Star 2018 in Los Angeles, the NBA held a special event for fans that celebrated the crossover of NBA and culture – NBA Crossover. There were sponsor activations, exhibits, free swag, and more.
What follows is a photo tour of the event, along with more info on the activations, to give a full review of the event.
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Published by njh287
I am a Social and Digital Marketer specializing in sports and have an active interest in all facets of sports business.
I have a bi-weekly podcast that interviews leaders in the space in the pro sports industry - the Digital and Social Media Sports podcast available on iTunes or at my website - DSMSports.net
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