SEAT, which holds its annual SEAT Conference in the United States to discuss digital, marketing, sales, and data in the sports business world, brought its show on the road to London for a one-day event on March 18, 2015.
To learn more about SEAT, and its main conference, which is San Francisco this summer, visit the SEAT website. The conference is highly recommended!
Some of the major themes were: Learning about fans from the data acquired via their use of venue WiFi, as well as CRM, to guide and tailor fan experiences, the growing trend of fans wanting to craft their own game day experiences, and incentivizing (and delivering upon) data exchange and fan engagement. Here are my top 20 tweets shared from those at the event.
Posted by Neil Horowitz