Watch or listen to episode 317 of the Digital and Social Media Sports podcast in which Neil chatted with Jaelyn Arndt, Associate Director of Communications – Social Media for the NCAA.
Jaelyn discusses the NCAA’s social media strategy and how she and her team are building and evolving the brand across platforms. She breaks down the NCAA’s brand voice, the challenge and opportunity of storytelling across all three divisions, what she looks for when hiring for social media roles, how she approaches measuring success beyond the traditional metrics, and what goes into covering marquee moments like March Madness.
74 minute duration. Listen on Apple, Spotify and YouTube
