Watch or listen to episode 314 of the Digital and Social Media Sports podcast, in which Neil chatted with Paul Stafford, CEO of Further, a global branding and creative agency.
Paul discusses his work building DesignStudio before its expansion and reformation into Further, rebranding Airbnb and the Premier League, what goes into brand building, what the ‘commitment curve’ means in developing customers and fans, and more.
81 minute duration. Listen on Apple, Spotify and YouTube
