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  <loc>https://dsmsports.net/2026/10/27/episode-334-justin-whiting-of-north-of-normal-ex-gopro-and-adidas-on-brand-storytelling-polish-vs-authenticity-creator-powered-campaigns-and-why-ai-cant-replace-creative-taste/</loc>
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   <news:title>Episode 334: Justin Whiting of North of Normal (ex-GoPro and Adidas) on Brand Storytelling, Polish vs. Authenticity, Creator-Powered Campaigns, and Why AI Can’t Replace Creative Taste</news:title>
   <news:publication_date>2026-10-27T06:33:49Z</news:publication_date>
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  <lastmod>2026-10-27T05:40:26Z</lastmod>
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   <news:title>Where a Leading Consultant Sees Opportunity When He Looks Under the Hood of Sports Business</news:title>
   <news:publication_date>2026-10-27T05:40:25Z</news:publication_date>
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